Pain Points

Math and I never got along very well when I was a kid. I scraped by but found it difficult to get excited about the subject: a fact that my grades...

2023 was a tough year for healthcare marketers. Budgets were cut, priorities slid in a dozen different directions at once, and tools we’ve used for...

It turns out Google’s executives are under the same pressure to perform that everyone else is.

Sparkle's Marc Needham talks to Dr. Jay Parkinson and Bryan Cush on their Health Impressions podcast.

When my kids first meet other kids their age they perform a funny little ritual. There’s typically some introductory smalltalk and then they start to...

In the world of healthcare, a great provider finder can make all the difference. It's the first point of contact for patients seeking care, and it's also...

On June 16, 2022, healthcare marketers woke up under a microscope. A small line of code on their website was being called into question for sharing...

Helping potential patients to find the right doctor is one of your healthcare system website’s most important jobs.

Since advertising has existed, a central question has been, “How do I know that I’m spending my money effectively?” As the old joke goes: half the money I...